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“Unsilenced” Gives Voice to the Deaf

The BETC agency created a remarkable campaign for the association “La parole aux sourds” (Giving Voice to the Deaf), where for the first time a song is entirely performed in sign language. However, it is only at the end of…

Expert Insights

Marketing, Digital and Communication Glossary

Every sector has its own jargon, which can quickly seem like a foreign language to the uninitiated. Agiles, Black Hat, CPA, B2B, Opt-In, GAFA, IoT, iRL, SEO, Search, OMS, Brief, Display, Retargeting, Social Media, Analytics—find all the definitions of digital,…

Expert Insights

Advertising Salaries – 2014 Study

By Gilles Wybo, 09/2014 There’s a stirring in the air: after dropping sharply between 2012 and 2013—down 1.8%—salaries in advertising have stagnated (-0.2%) between 2013 and 2014. This stabilization should be interpreted as a gradual reversal of the downward trend,…

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Commercial Roles in Agencies

It is quite rare to meet two people who have followed the same career path. Very often we do not follow a predefined career plan, and we take shortcuts, detours, or even complete 360-degree turns. Here is a presentation of…

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Omnichannel, Cross-channel… Different Communication Strategies

From single-channel to no-channel strategies, we’ve come a long way. With the rise of the internet and digital technology, it’s easy to acknowledge that the way we consume and respond to various advertising campaigns is completely different. But is it…

Expert Insights

Advertising Salaries – 2018 Study

01/02/2018 – By Amaury de Rochegonde Eight out of ten agencies plan to increase salaries in 2018-2019, according to a Shefferd study for Stratégies. The winners: the strategic planning director and the social media manager. With GDP growth of 1.9%…

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A Look Back at the “Workplace Wellbeing” Morning with My Little Paris

Since the question of workplace well-being is of particular concern to us, we attended a breakfast meeting featuring presentations by the founders of We Hobby and Bloom at Work, two start-ups specializing in well-being. Meditation, theater, corporate sports: gimmick or…

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The Different Working Methods

To simultaneously increase employee productivity and well-being, numerous work methods have been developed. Some are so sophisticated that specific positions have been created for experts to teach them to staff members. They are primarily used for project tracking, but can…

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Employee Wellbeing at Work

  Employee well-being is a topic that is increasingly concerning businesses. This is part of a broader initiative to transform the world of work, notably disrupted by American methods, often considered more flexible. But then, what practices should be adopted,…

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The Hottest Jobs 2018

2018 is just getting started, but certain trends are already emerging. The world of work is undergoing a complete revolution, with new jobs being created just as quickly as others disappear. Here’s a focus on the new jobs that will…

Expert Insights

Advertising Salaries – 2012 Study

ADVERTISING SALARIES 28/06/2012 – by Gilles Wybo How much does a copywriter or creative director earn? An exclusive study conducted by Shefferd for Stratégies reveals agency salaries. Significant disparities exist within groups. What secret is better kept than the Coca-Cola…