The BETC agency created a remarkable campaign for the association “La parole aux sourds” (Giving Voice to the Deaf), where for the first time a song is entirely performed in sign language. However, it is only at the end of the video that we understand that deaf dancer Billy Read is actually singing the song, set to the music of the band Haute. The clip immerses us in the daily life of a deaf person, evolving in a world where no one speaks their language.
To discover the lyrics, you can visit the website which offers an interactive experience.