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Engagement 4.0.

    The concept of engagement has been used in various forms since the early 1970s. Initially, the focus was on employee satisfaction. This concept later evolved to measure involvement in the 1980s, which remains a key element of engagement.…

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Engagement: A Trendy Topic…But a Divisive One!

    2.5. An engaged employee contributes two and a half times more to their company’s growth than a disengaged employee. As evidence, a recent Gallup study notes that 90% of leaders recognize employee engagement as essential to their business.…

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Being Engaged, What’s That? Or How to Separate Fact from Fiction.

    « When you are surrounded by people who share a passionate commitment around a common goal, anything is possible. » The quote comes from Howard Schulz, the famous founder of Starbucks, whom we love to cite just as…

Employer Brand

A Collective Executive Committee: Synonymous with High-Performing Leadership?

As you know all too well, integrating a new member into the executive committee is a crucial step that can greatly influence the dynamics and performance of the leadership team. A well-structured integration process is therefore essential to ensure the…

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Shefferd Gives Voice to an Executive Coach

. Optimizing Executive Committee Operations: Interview with Diane Mautin An executive coach since 2011, Diane Mautin previously served as Chief Human Resources Officer for 15 years, working across various sectors (luxury, retail and e-commerce, banking) and continents (Brazil, United States,…

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What Priority Should You Give Your Communications Strategy in 2024?

    In this fast-paced era, professions must evolve alongside a constantly changing world. Communication roles, in particular, are profoundly impacted and must now be rooted in anticipation. Today, communication must be present on all fronts: brand issues, CSR, crisis…

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Corporate Communications Directors Share Their Perspective

  Communication professions continue to evolve. Shefferd wanted to give a voice to the main stakeholders: Chief Communication Officers. Cécile Badouard, Managing Director of .becoming agency, and Karine Lacour-Candiard, Head of Brand and Communication at Unéo, answered our questions.  …

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Salaries in Communications

  Every year, Shefferd conducts salary studies on careers in communications, marketing, and digital. These studies enable companies and employees to benchmark themselves against the market. Here is an excerpt from the 2024 study. N.B: This study does not take…

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Building the Right Team: Optimizing Your Leadership

    In the complex world of leadership, one crucial question remains: which leaders attract and retain the best talent? This question cannot be addressed without understanding the expectations and aspirations that candidates have toward their managers. Through our interactions…

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The Importance of Recognition at Work: A Catalyst for Professional Fulfillment

  Recognition at work plays a fundamental role in employee well-being and organizational vitality. Far more than a mere formality, it serves as a true catalyst for professional fulfillment. Indeed, recognition extends well beyond compensation; it encompasses the recognition of…

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2024 Challenges: Costs, Talent, Retention

    In a context where companies experienced a rather prosperous period with positive economic activity, recruitment, and business growth, inflation has dealt a severe blow to the economy. What will be the challenges for 2024? The biggest challenge for…

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What is your assessment of your attractiveness in 2023?

You have undoubtedly noticed the significant evolution of recruitment processes over the years. Procedures are becoming longer, decisions more delicate… Growing demands coupled with a certain level of uncertainty seem to shape the very essence of recruitment. Furthermore, the disillusionment…