Alternative job title
E-marketing Manager
Years of experience required
Minimum 3 years in Web Marketing
Compensation
Between €40,000 and €70,000
Recommended background
Business school graduates, commerce schools with web marketing specialization, postgraduate degree with web marketing specialization
Main responsibilities
Implementing competitive intelligence monitoring
Designing, developing and launching new web services
Establishing SEO, SEM, and e-CRM strategies
Monitoring campaign performance and optimizing services
Key skills
Knowledge of acquisition channels (affiliate marketing, SEO, SEM)
Mastery of web editorial standards and user experience principles
Understanding of user journey
Personality traits
Curiosity
Creativity
Responsiveness
Proactive approach
Attention to detail
Business acumen
Career progression
Internet Manager
Digital Director
Position within the organization
Reports to the Digital Director
Manages a team of Project Managers, Web Designers, Community Managers and Acquisition Specialists