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Authenticity, an Essential Value for Transformational Leaders

Authenticity is a fundamental element of transformational leadership. Transformational leaders who embody authenticity are more effective at inspiring and influencing their teams. Here’s why authenticity is crucial in this context: Building Trust Authentic leaders are perceived as trustworthy because…

What Are the Trends for Back-to-School 2023?

In a context of inflation where French consumer spending has dropped significantly, one might question the economic activity of our country. If consumption is declining, does economic activity follow suit? And if so, what is its impact on recruitment? A…

ChatGPT & Recruitment

ChatGPT, the artificial intelligence that could reshape our future and transform our vision of work. In this article, Shefferd provides you with an overview of the advantages and limitations of this AI in the recruitment sector and in the…

Recruitment Challenges in Agencies

Recruitment remains a sensitive issue. Agencies face difficulties in recruiting sales profiles (for 73.7% of them). This is a new trend. Digital profiles have been relegated to second place among populations considered difficult to recruit for 52.6%…

Employer Branding in Agencies

Employer branding is a major challenge for agencies. A challenge both to attract new talent and to retain their employees. While many initially focus on their presence on specialized employment and work platforms, today this is no longer enough…

The Benefits of a Communication Agency

When we talk about employee benefits, we automatically think of meal vouchers, company health insurance, company phones or cars, extra days off, and so on. But over the past few years, the range of benefits has expanded significantly.…

Candidates’ Aspirations in 2023

The attractiveness of communication agencies—a topic that has been gaining increasing importance for some time now. Agencies are struggling to maintain their skill levels, with recruitment presenting a particularly sensitive challenge. It’s no wonder that agencies’ appeal…