Mission:
Identify a Digital Director capable of supporting the growth of an online betting and gaming player by structuring its digital strategy. The ideal candidate needed to combine expertise in customer acquisition, user experience optimization, and development of new digital offerings to strengthen engagement and loyalty.
Result:
The recruited candidate implemented a high-performing digital strategy, optimized user journeys, and strengthened the brand’s online presence. He also developed innovative acquisition and retention levers, contributing to a significant increase in the number of users and revenue.
Conclusion:
This recruitment enabled the company to structure its digital transformation, improve its positioning in an ultra-competitive market, and establish solid foundations for sustainable growth.