Mission:
Identify a Client & Data Director to drive customer intelligence, CRM performance, and data strategy for a high-volume e-commerce player operating in France and Europe. Objective: better segment, personalize, and activate customer journeys to improve retention and customer lifetime value.
Result:
The recruited candidate structured a unified customer data vision, implemented advanced behavioral segmentation, and led high-ROI CRM campaigns. She also strengthened collaboration between data, marketing, and tech teams, and initiated a continuous optimization approach based on customer insights.
Conclusion:
This recruitment enabled the company to shift from a transactional logic to a relationship-driven approach, increase customer lifetime value, and make data a central lever for performance and differentiation.