Mission:
Identify a Head of UX capable of reimagining the user experience of a digital platform in the banking sector, with the objective of streamlining customer journeys and increasing engagement across all digital channels. The ideal candidate needed to combine design expertise, mastery of UX/UI methodologies, and the ability to collaborate closely with product, technology, and marketing teams.
Result:
The recruited candidate conducted a comprehensive audit of user journeys, structured an internal UX team, and deployed a new customer-centric approach. He contributed to a significant increase in conversion rates and measurable improvements in customer satisfaction.
Conclusion:
This recruitment enabled the company to fully integrate UX into its digital strategy, optimize interface performance, and strengthen its position in a highly competitive market.