Mission:
Identify a Head of Digital Acquisition capable of structuring and driving a digital acquisition strategy for a leading player in commercial real estate. The objective: generate qualified leads from a demanding B2B audience, optimize media investments and support the development of rental and investment offerings.
Result:
The recruited profile built a full-funnel acquisition strategy by combining performance media (SEA, programmatic, LinkedIn Ads), targeted content and lead nurturing. They also established lead tracking and scoring to strengthen collaboration with sales teams. Result: a significant increase in lead volume and quality, along with a reduction in acquisition cost per project.
Conclusion:
This recruitment enabled the group to professionalize its B2B digital approach, streamline the customer journey and transform acquisition into a direct growth lever for strategic assets.