Mission:
Identify a Brand Director capable of driving the brand strategy for an international FMCG group, owner of several consumer brands in the food and non-food sectors. The objective: strengthen brand appeal in a highly competitive market, while combining performance, innovation and responsibility.
Result:
The recruited profile redefined the positioning of several key brands, launched impactful 360° campaigns and accelerated product innovation initiatives. He also built a high-performing brand marketing team, data-driven and consumer-centric. Outcome: increased share of voice, improved brand preference and sales growth in strategic segments.
Conclusion:
This recruitment enabled the group to strengthen its competitiveness, create strong alignment between brand vision and marketing execution, and establish its brands as references in their categories.