Mission:
Identify an E-commerce Director capable of accelerating the digital transformation of a major French retail group with a dense network of hypermarkets and supermarkets, and experiencing rapid growth in its online offerings. The objective: drive digital channel sales performance, enhance customer experience, and strengthen profitability.
Result:
The recruited candidate redefined the group’s e-commerce strategy, structured omnichannel teams, and led transformative initiatives: redesign of the conversion funnel, improvement of logistics tools, and synergies between physical stores and digital channels. He also strengthened technology partnerships and optimized customer acquisition levers.
Conclusion:
This recruitment enabled the retailer to consolidate its omnichannel model, boost online sales, and better address changing consumer behaviors by combining accessibility, simplicity, and effectiveness.