Mission:
Identify an Acquisition Manager to structure and drive the digital acquisition strategy for an innovative B2C startup specializing in urban mobility solutions. Objective: accelerate user growth in major cities while optimizing customer acquisition cost and retention.
Result:
The recruited profile deployed a multi-channel acquisition strategy (paid search, social ads, partnerships, local influencers), implemented a rapid test & learn approach, and integrated attribution tools and performance tracking systems. They also worked closely with product and data teams to optimize user activation.
Conclusion:
This recruitment enabled the startup to achieve its user growth targets, establish profitable acquisition channels, and accelerate expansion into new cities.