Mission:
Identify a Head of Performance for the digital division of a leading sports events organizer, responsible for promotion, ticketing, and competition broadcasting. Objective: maximize event visibility, increase online ticket sales, and build lasting fan engagement through a data-driven and performance-oriented digital strategy.
Result:
The recruited profile structured the paid media strategy, redesigned analytics tracking across digital customer journeys, and implemented a continuous testing and optimization framework. They also worked closely with CRM, content, and e-commerce teams to build targeted campaigns aligned with key sporting moments.
Conclusion:
This recruitment enabled the group to strengthen the effectiveness of its digital campaigns, increase online sales, and transform every communication touchpoint into a conversion opportunity—critical in a sector where peaks in audience attention are key.