Mission:
Identify a Social Media Director to lead the digital strategy for a leading FMCG group, owner of major consumer brands in hygiene, beauty, and household care products. Objective: strengthen the impact of social media as a lever for brand image, engagement, and commercial performance.
Result:
The recruited talent structured a comprehensive social media strategy, aligned multi-brand communications, and launched highly viral campaigns. He reinforced synergies between branding, influencer marketing, and performance, while establishing a data-driven culture.
Conclusion:
This recruitment enabled the group to accelerate its digital transformation and optimize its acquisition channels, making social media a pillar of business growth.