Alternative job title
Social Media Manager
Years of experience required
Minimum 6 years in Social Media
Compensation
Between €55,000 and €80,000
Recommended background
Business schools, specialized communication schools, journalism, public relations, business schools, university degree (Master’s level) in humanities with a specialization in online communication
Main responsibilities
Development of a Social Media strategy across social networks to achieve various objectives: online reputation, visibility, customer acquisition, retention, digital media relations, blogger outreach
Implementation of employer brand monitoring
Definition of an editorial strategy
Monitoring and development of brand awareness on the web
Skills
Excellent knowledge of online communities
Strong knowledge of the company, its strategy and organization
Proficiency with communication media and monitoring tools for online reputation management
Personality traits
Curiosity & investigative mindset
Excellent writing skills and communication sense
Proactive approach
Brand or product affinity and sensitivity
Career advancement opportunities
Communications Manager
Web Marketing Manager
Reporting structure
Reports to the Web Division Director, Communications Director, or Public Relations Director