This new creation by the Traction agency (BETC) retraces the brand’s history by placing humanity at the heart of its brand content and bringing the “Inspired by you” brand to life, launched in 2016. Throughout this film, Citroën’s iconic vehicles parade past: the 2CV, the Traction, the CX, the GTI, right up to the most recent cars, and even tomorrow’s vehicles.
A message serves as the common thread throughout this campaign: “Our vision of mobility is born from your desire for freedom“. And to bring it to life, they surrounded themselves with the best: François Rousselet and Stéphane Fontaine, all set to the magnificent song by Roger Hodgson “Take a long way home”.