ENTREPRISE
Looking for a motivated Social Media Strategist to join the global marketing & communication team.
POSTE
Social Media Strategy
- Identify the right social media strategy that will deliver the key messages with the right tone of voice for the brand globally (existing and new platforms).
- Build and implement the editorial calendar for social media communication
- Drive the sponsored post strategy along with the media team (paid social)
Content
- Definition of the social media content strategy
- Supervision of the production of dedicated social media content with the Image department
- Creation of additional content for social networks
Markets
- Develop toolkits and guidelines for the brand’s partners.
- Interact with local marketing managers for cultural relevance and local social media activation needs.
- Specific focus on Chinese social medias: inputs to the Chinese team.
Influence
- Development of the influencer database
- Influencer relations for digital content creation
Analytics
- Weekly and monthly reporting of all channels
- Sharing and explanation of results, best practices…
- Constant monitoring of digital trends
Community Management
- Overseeing moderation and copywriting of the brand’s social media captions
PROFIL
- 2+ years min working experience in branding, creativity, social media strategy for strong creative brands in house or in agency.
- You have a past experience or a solid personal interest in premium/luxury products or audio/tech products. You have an international-minded experience and great interpersonal skills.
- You are passionate and willing to learn.
- You are a creative mind both in your area of expertise and in the way you approach a new situation. You are super sensitive to brand territory and positioning.
- You enjoy working in a fast-paced environment, with an entrepreneur mindset and a proactive can-do attitude
- You are fluent in English.