{"id":7692,"date":"2023-09-27T13:22:59","date_gmt":"2023-09-27T11:22:59","guid":{"rendered":"https:\/\/www.shefferd.com\/non-categorise\/what-are-the-trends-for-back-to-school-2023\/"},"modified":"2025-02-04T17:37:32","modified_gmt":"2025-02-04T16:37:32","slug":"what-are-the-trends-for-back-to-school-2023","status":"publish","type":"post","link":"https:\/\/www.shefferd.com\/en\/uncategorized\/what-are-the-trends-for-back-to-school-2023\/","title":{"rendered":"What Are the Trends for Back-to-School 2023?"},"content":{"rendered":"

\"\"<\/a><\/p>\n

In a context of inflation where French consumer spending has dropped significantly, one might question the economic activity of our country. If consumption is declining, does economic activity follow suit? And if so, what is its impact on recruitment? <\/span><\/p>\n

A market that is rather difficult to read at the moment. Let’s try to break it down.<\/span><\/p>\n

Sector trends and sought-after roles in 2023
\n.<\/span><\/b><\/h3>\n

On the sector side, all bets are on automotive, healthcare, tech, and sustainable finance. And good news: the communications sector is announcing very optimistic forecasts with activity returning to pre-Covid levels. But as you know, things are rarely black and white. Success in these sectors is not so straightforward, because within these very sectors, not all players are equal. Take retail for example: on one hand, physical stores are suffering from consumers’ lack of purchasing power, and on the other, e-commerce continues to improve its results thanks to easy access to products at ultra-competitive prices.<\/span><\/p>\n

On the expertise side, we’re betting on digital roles. Artificial intelligence, cloud, and data are the watchwords of 2023. The demand is enormous, but qualified profiles are rare. Facing a shortage of these talents, companies are hesitant about hiring these skillsets for fear of reaching a dead end. Yet these competencies will be essential in the coming years. <\/span><\/p>\n

One thing we’re certain of is that to guarantee success, companies must go green and commit to environmental and societal well-being issues. This trend is not only valid for optimizing economic results but also for strengthening employer branding. Any company that hasn’t followed this trend by the end of 2023 risks being viewed less favorably by potential candidates. <\/span><\/p>\n

In this <\/span>video excerpt<\/span><\/a>, Pascal Demurger, CEO of Maif, explains that corporate commitment is essential for favorable economic activity.<\/span><\/p>\n

Recruitment: Your challenges through 2024
\n.<\/span><\/b><\/h3>\n
Building your employer brand<\/b><\/h5>\n


\nBuilding your employer brand was an essential objective for attracting new talent, particularly to attract the younger generation of professionals. Changing recruitment approaches and adapting to the expectations of new market entrants was vital in 2023. According to INSEE, the younger generation will represent three-quarters of the active population by 2025<\/b>. It’s therefore essential to adapt now. Among this generation’s expectations, environmental concerns and companies’ CSR involvement are of great importance. So don’t rest on your laurels\u2014employer branding is a long-term strategy that requires daily effort. <\/span><\/p>\n

Adapted work organization<\/b> <\/span><\/h5>\n


\nAnother key challenge this year is maintaining a work organization adapted to our new ways of working. For instance, remote work is a major criterion considered during hiring. Although adapting to these work arrangements seems like the norm today, many companies are trying to backpedal and return to more traditional structures. Unfortunately, their efforts aren’t resonating with a more spontaneous workforce. <\/span><\/p>\n

We’re setting aside the major post-Covid trends of four-day weeks, full remote work, or working remotely from abroad. Today, candidates must be content with the standard 1 to 2 days of remote work per week. Companies struggle to offer anything beyond this standard. But be careful\u2014it can be enough to satisfy a potential candidate if the proposed missions, work environment, and other benefits are interesting and challenging incentives. <\/span><\/p>\n

Digitalization of HR processes<\/b> <\/span><\/h5>\n


\nContinue\u2014and keep continuing\u2014the digitalization of recruitment processes and candidate communication. With the goal of attracting a population that is far more connected than most companies, digitalization is vital for any recruiting organization. Both to attract talent and for efficiency in recruitment processes. Today, we can say that considerable efforts have been made, but with technological evolution occurring almost daily, companies must never stop staying up to date. So while you may have successfully completed your digital transition, keep investing to evolve with the times. <\/span><\/p>\n

Ensuring your values align with societal trends<\/b><\/h5>\n


\nTransparency. A term so widely championed by today’s candidates. We’re talking about transparency in salaries, in business decisions, and in internal and external communication. A transparency that fosters well-being within a company, and therefore strengthens employee commitment to projects, and ultimately improves talent retention. <\/span><\/p>\n

In short, these are initiatives that seem obvious, yet they remain objectives to be achieved year after year. <\/span><\/p>\n

So what’s the current picture?<\/b>
\n.<\/span><\/b><\/h3>\n

With this period still uncertain and economic recovery seeming distant, a few factors invite us to be optimistic. <\/span><\/p>\n

First, there is recruitment happening. The demand for marketing, communications, and digital roles is very real. Today, there are challenges in social media, corporate communications, performance marketing, product marketing, and events. All these skills are highly sought after, so recruitment is active in these areas. <\/span><\/p>\n

The difficulty lies more in how recruitment is being managed. Today, potential alone is no longer enough. Employers are no longer willing to take chances on promising candidates who don’t tick every box on the job description. <\/span><\/p>\n

As a result, processes are longer because companies are searching for the “perfect candidate” who combines all the desired qualities (experience, personality, education, skills, sector, scope, compensation) without any compromises whatsoever. And decision-making takes longer, further extending recruitment timelines. <\/span><\/p>\n

In short, recruitment is happening but it’s simply taking longer to conclude. <\/span><\/p>\n


\nSecond, sporting events will boost our activity. We’re obviously thinking of the Rugby World Cup happening right now, but also the Olympic Games taking place in 2024. These events lead us to believe they will support favorable economic activity and bring positive momentum to the recruitment market in late 2023 and the first half of 2024. <\/span><\/p>\n


\nWe hope the momentum that has begun will continue into 2024. Stay tuned. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In a context of inflation where French consumer spending has dropped significantly, one might question the economic activity of our country. If consumption is declining, does economic activity follow suit? And if so, what is its impact on recruitment? A market that is rather difficult to read at the moment. Let’s try to break it […]<\/p>\n","protected":false},"author":2,"featured_media":5648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorise"],"acf":[],"yoast_head":"\nWhat Are the Trends for Back-to-School 2023? - shefferd<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shefferd.com\/en\/uncategorized\/what-are-the-trends-for-back-to-school-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Are the Trends for Back-to-School 2023? - shefferd\" \/>\n<meta property=\"og:description\" content=\"In a context of inflation where French consumer spending has dropped significantly, one might question the economic activity of our country. 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