{"id":7656,"date":"2025-04-28T13:16:12","date_gmt":"2025-04-28T11:16:12","guid":{"rendered":"https:\/\/www.shefferd.com\/non-categorise\/what-if-trust-were-your-best-kpi\/"},"modified":"2025-07-08T14:13:29","modified_gmt":"2025-07-08T12:13:29","slug":"what-if-trust-were-your-best-kpi","status":"publish","type":"post","link":"https:\/\/www.shefferd.com\/en\/non-categorise\/what-if-trust-were-your-best-kpi\/","title":{"rendered":"What if Trust Were Your Best KPI?"},"content":{"rendered":"<p><a href=\"https:\/\/www.shefferd.com\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-04-28-a-15.14.01.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-5302\" title=\"trust\" src=\"https:\/\/www.shefferd.com\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-04-28-a-15.14.01-300x99.png\" alt=\"trust\" width=\"773\" height=\"255\" \/><\/a><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">What if your team&#8217;s performance didn&#8217;t rely solely on processes, tools, or KPIs, but primarily on an intangible ingredient: trust?<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">The word &#8220;trust&#8221; comes from the Latin <\/span><i><span style=\"font-weight: 400\">confidere<\/span><\/i><span style=\"font-weight: 400\">, &#8220;to rely on,&#8221; formed from <\/span><i><span style=\"font-weight: 400\">cum<\/span><\/i><span style=\"font-weight: 400\"> (with) and <\/span><i><span style=\"font-weight: 400\">fidere<\/span><\/i><span style=\"font-weight: 400\"> (to believe, to have faith). It literally means &#8220;to believe with&#8221;: a relational disposition where one chooses to rely on another, despite potential risk.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">In business, trust manifests itself at several levels: <\/span><b>self-confidence<\/b><span style=\"font-weight: 400\"> (the essential foundation for taking risks); <\/span><b>interpersonal trust<\/b><span style=\"font-weight: 400\"> (I trust my colleague because I believe in their ability to do their job well); <\/span><b>trust between managers and teams<\/b><span style=\"font-weight: 400\">, and <\/span><b>trust in one&#8217;s organization<\/b><span style=\"font-weight: 400\"> (I believe my company makes fair and consistent decisions); and also <\/span><b>systemic trust<\/b><span style=\"font-weight: 400\"> (I trust the tools and processes\u2014onboarding, feedback, evaluation\u2014that are in place).<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">It rests on three pillars: competence, integrity, and benevolence.<\/span><\/p>\n<h5 style=\"text-align: justify\"><b><br \/>\nThe benefits of trust in our industries.<\/b><\/h5>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">When trust is properly balanced, it brings direct benefits to the business:<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><b>Increased productivity<\/b><span style=\"font-weight: 400\">: Less time spent supervising, more autonomy for employees.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Better talent retention<\/b><span style=\"font-weight: 400\">: Teams that feel supported and accountable for their projects are more motivated.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Greater job satisfaction<\/b><span style=\"font-weight: 400\">: Employees work in an environment that fosters personal and professional fulfillment.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Strengthened innovation and cooperation<\/b><span style=\"font-weight: 400\"><span style=\"font-weight: 400\">: By trusting, you unlock creative energy and encourage collaboration.<\/span><\/span><\/li>\n<\/ul>\n<h5><span style=\"color: #ffffff\">.<\/span><br \/>\nIn practice.<\/h5>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><br \/>\nAt L&#8217;Or\u00e9al, marketing teams have considerable autonomy in managing their local campaigns. Headquarters sets a global framework, but field teams control activations based on their deep market understanding.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><i><span style=\"font-weight: 400\">\ud83d\udc49 What this shows: trusting field expertise allows you to adapt global strategies to local realities while gaining in responsiveness.<\/span><\/i><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">At Michelin, principles of empowerment are central to managerial transformation. The &#8220;empowerment and autonomy&#8221; program enables teams to make decisions without systematic hierarchical validation, within a clearly defined framework.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">\ud83d\udc49 <\/span><i><span style=\"font-weight: 400\">What this shows: organizational trust can scale broadly, with positive effects on engagement and initiative-taking.<\/span><\/i><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">At Danone, a test&amp;learn culture is encouraged within innovation and marketing divisions. Employees are encouraged to experiment with new ideas, even if not all succeed. Mistakes are not penalized; they are analyzed collectively to feed collective intelligence.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><i><span style=\"font-weight: 400\">\ud83d\udc49 What this shows: in a competitive environment, trust in the right to fail drives innovation and team resilience.<\/span><\/i><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Trust is not a luxury; it&#8217;s a strategic resource, especially in communication, digital, and marketing roles that rely on people, collective intelligence, and agility. Managers, don&#8217;t wait for trust to develop:<\/span><b> foster it!<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What if your team&#8217;s performance didn&#8217;t rely solely on processes, tools, or KPIs, but primarily on an intangible ingredient: trust? The word &#8220;trust&#8221; comes from the Latin confidere, &#8220;to rely on,&#8221; formed from cum (with) and fidere (to believe, to have faith). It literally means &#8220;to believe with&#8221;: a relational disposition where one chooses to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-7656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What if Trust Were Your Best KPI? - shefferd<\/title>\n<meta name=\"description\" content=\"Et si la performance de vos \u00e9quipes ne reposait pas uniquement sur les process ou les KPI, mais sur un ingr\u00e9dient immat\u00e9riel : la confiance ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shefferd.com\/en\/non-categorise\/what-if-trust-were-your-best-kpi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What if Trust Were Your Best KPI? 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